Peter Kazanjy, FoundingSales, Modern Sales Salon

Next Event: September 28th, 2016. Peter was the co-founder of TalentBin, which was acquired by Monster Worldwide in 2014, where he later became the VP of New Product Sales. During the early days of TalentBin, Peter was responsible for growing the sales team from 0 - 20 reps within two years.  Following the acquisition, he has since been the author of FoundingSales and Founder of Modern Sales Pro. For our next event, he will share with us, "How to Craft a Winning Pitch Deck for B2B Technology Sales."


Koka Sexton, LinkedIn

December 10th, 2015: Koka is responsible for driving social media marketing and content marketing strategy for LinkedIn. He is widely recognized as one of the most influential social marketing experts in the technology industry. He brings over 10 years of experience in technology sales. Prior to LinkedIn, he was the Director of Marketing and Social Media Strategy at InsideView, the Channel Sales and Business Development Manager at Acronis, and an Account Manager at EMC. During our time with him, Koka shared creative ways to maximize our social relationships online and convert them into meaningful business opportunities.     

Mark Ruthfield, Yesware

October 15th, 2015: Mark is the Vice President of Sales at one of Boston's fastest growing technology companies, Yesware. In 2015, he was awarded the "Top 25 Most Influential Inside Sales Professionals" by the American Association of Inside Sales Professionals (AAISP). Mark has over 20 years of business experience leading technology companies in start-up, turn-around, and accelerated growth situations. He was formerly the Vice President of Sales at Zoominfo, where he quadrupled their revenue in 4 years and was named to the Inc. 5000 fastest-growing private companies in the United States. Mark described how he's worked with his sales teams to consistently move large software deals through the pipeline while achieving win/win outcomes for the business and the customer.

Anand Kulkarni, LeadGenius

August 13th, 2015: Anand is the President and Co-Founder of LeadGenius (originally MobileWorks), a Y Combinator, Sierra Ventures, and Andreessen-Horowitz-backed startup using human computation and machine intelligence to automate sales at scale. LeadGenius applies fair and ethical principles to place underemployed workers from over sixty countries in projects for Fortune 5000 companies. He was named one of Forbes Magazine's "30 under 30" Top 30 Entrepreneurs Under 30. Anand spent time with the group to explain LeadGenius's process to scale outbound B2B sales for high-growth technology companies.    

Tony Rodoni, Salesforce

June 11th, 2015: Tony is the Executive Vice President of Corporate Sales at Salesforce, one of the Top 10 Largest technology companies with over $5 billion in annual revenue. Prior to Salesforce, Tony was the Vice President of Sales and Marketing at Itemfield, the Vice President of Marketing, Business Development and European Sales at SupportSoft and the Vice President of Data Warehousing at Informix (acquired by IBM). With over 3,000 sales professionals reporting up to him at Salesforce, Tony shared with us what it takes to grow a small team into a world class sales organization.

Tom Drews, MakingMinutes

June 11th, 2015: Tom is the CEO and Founder of MakingMinutes, offering programs to help people increase their productivity, efficiency and effectiveness, while achieving a healthy life balance. Their programs have supported the teams at preeminent technology companies, including Google, Symantec, WebEx, Riverbed, Citrix, and Cisco to name a few. For our group, Tom outlined productivity strategies to enable B2B technology sales professionals to engage in more effective communication and achieve more successful outcomes.

Hiro Rodriguez, Docusign

April 9th, 2015: Hiro is the Customer Engagement Manager at Docusign, a pioneer in providing a secure way to digitally sign documents with over 50 million users. Previously, Hiro was a top performing Account Executive at Salesforce in San Francisco, having completed extensive training in the Sandler methodology. He's led trainings for over 900 sales professionals on how to engage with prospective customers and win new business. When Hiro joined us, he lead a training on how to gain commitment with prospects at each stage of the sales cycle to move deals through the pipeline. 

Brian Groth, Xactly

February 12th, 2015: Brian is the Sales Enablement Manager at Exactly, responsible for increasing deal velocity and size, from lead to close. He plans, creates and delivers training, focused on sales skills, competencies, content and tools for Xactly's 75+ person sales team. Before Xactly, Brian worked at Microsoft in numerous sales capacities, including being appointed their Senior Sales Program Manager for nearly 4 years where he developed programs to drive revenue growth. Brian shared with us how the Enterprise Sales Executives he's worked with over the years have effectively contacted decision makers to win large technology deals. 

Rachman Blake, FunnyBizz

February 12th, 2015: Rachman is the founder of FunnyBizz, a conference series that teaches you how to tap into humor’s power by using essential principles of comedy, improv and storytelling to connect with new customers. Featured in Forbes, Fast Company and INC magazine, their conferences have attracted thousands of sales professionals inspired to abolish boring content. He holds a B.A. in Finance and Psychology from Princeton University. Rachman  gave us ideas on how to rise above the noise and weave humor into our email and call communications with buyers.

Serra Hetzel, Gainsight

December 16th, 2014: Serra is an Account Executive at Gainsight, a Customer Success platform that helps businesses grow faster by reducing churn, increasing upsell, and driving customer advocacy. They've raised over $50M in capital and are trusted by leading technology companies including Adobe, Marketo and Hewlett Packard. Prior to Gainsight, Serra was an Senior Inside Sales Representative at ServiceSource where she was responsible for a $3 million quarterly quota. She joined us for our first panel with tech Account Executives where she explained her daily sales process that has enabled her to consistently exceed quota throughout her career.  

Josie Gomez, TriNet

December 16th, 2014: Josie is a Regional Account Executive at TriNet, an instant, scalable HR infrastructure for small to mid-sized businesses to help contain costs and allow companies to focus on growth. TriNet manages over $31 billion in payroll and payfoll taxes for their over 12,000 customers. Formerly, Josie was a Senior Corporate Account Executive at Clearslide, responsible for full cycle sales from prospecting, cold calling, breaking in, demoing, trial management, proposal creating, and closing. As a panelist of our tech Account Executives, she outlined what it takes to successfully navigate complex sales at larger organizations and how to leverage the power of referrals.  

Maria Carmela Afan, Lever

December 16th, 2014: Maria is an Account Executive at Lever, a modern hiring software that interviewers, managers, and recruiters from Yelp, Netflix, Eventbrite, Foursquare, Lyft and hundreds of others use every day. She has been awarded Top Revenue Producer at Lever and the Quota Achievement award in 2015. Maria had previously held Account Executive roles at Clearslide and Robert Half International. As a contributor on our panel of tech Account Executives, she highlighted how she's become a trusted source for buyers and how that translates into consistent attainment of revenue goals.

Steli Efti,

August 7th, 2014: Steli is the Chief Executive Officer at, a Y Combinator company that provides a CRM and sales communication platform with integrated VoIP phone and email syncing for companies such as Foursquare, Hellosign and ZeroCater. Prior to, Steli founded and was CEO of Elastic Sales, a "Sales as a Service" business that provided sales infrastructure to empower startups and companies around the world to scale their sales efforts. He has been a guest speaker for thousands of entrepreneurs and sales professionals at conferences including the Pioneers Festival and the Lean Startup Conference. With our group, Steli walked through how to effectively demonstrate your software on live sales calls to win paying customers.  

Elay Cohen, SalesHood

July 10th, 2014: Elay is the co-founder and Chief Executive Officer of SalesHood, a prescriptive, just in time, sales learning platform to elevate sales results. He was formerly the Senior Vice President of Sales Productivity at, where he helped accelerate revenue growth from $500 million to $3 billion in enterprise sales and was recognized as the company’s “Top Executive in 2011." Elay has also held positions at Oracle as CRM Product Director, Allegis Corporation as Product Manager and Maritz as Sales Operations Manager. Elay shared with us his proven formula for standardizing sales processes that lead to the highest levels of sales productivity.   

Alex Salazar, Stormpath

May 27th, 2014: Alex is the co-founder and Chief Executive Officer at Stormpath, a customer identity API that helps development teams quickly and securely build web and mobile applications and web services. They've raised over $20 million from NEA, Flybridge, Pelion and Scale Venture Partners. Prior to founding Stormpath, Alex was an Account Executive at IBM with a $30 million annual quota and was awarded IBM's "Sales Person of the Year". When speaking to our group, Alex outlined a 9-block call model to identify customer pain and effectively illustrate product capabilities to meet those needs, an approach that enabled him to deliver over $200 million in career sales while at IBM.  

Aaron Ross, Predictable Revenue

April 10th, 2014: Aaron is the author and Chief Revenue Officer at Predictable Revenue, known for his best selling book on Amazon "Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of" His team provides software and services to help b2b companies create predictable, scalable sales results. Previously, Aaron was the Entrepreneur in Residence at Alloy Ventures, responsible for improving sales and demand generation practices at portfolio companies. He also served as the former Senior Director of Corporate Development & Acquisitions at and as Director of their Corporate Sales. During our time together, Aaron illustrated the principles behind the Predictable Revenue process to enable us to achieve repeatable and scalable sales results.  

Tawheed Kader (TK), ToutApp

March 6th, 2014: TK is the founder and Chief Executive Officer of ToutApp, a software solution that helps salespeople close deals faster with the power of email tracking, templates and analytics. They've raised over $19 million in capital from Andreessen Horowitz and Jackson Square Ventures, with over 100,000 sales professionals using their software from companies like Atlassian, Dropbox and Optimizely. TK was previously an Enterprise Technologist at Bridgewater Associates, the largest hedge fund in the world with over $154 billion in assets under management. At our event, TK explained how he grew ToutApp from $0 to $5 million in revenue with only 5 employees.